World Wrestling Entertainment (formerly the World Wrestling Federation)is very focused on what its fans want,in terms of product licensing and,more importantly,in terms of plot lines and character development.All of the company's activities are integrated so that no employee ever loses sight of the company's desire to satisfy its fans.What type of orientation does World Wrestling Entertainment have?

Question

Quizplus · Accepted Answer

The marketing concept,the foundation of a market orientation,holds that the needs and wants of both the customer and the firm be served.

World Wrestling Entertainment (Formerly the World Wrestling Federation)is Very Focused