Most companies become sensitized to community issues only after they've done enough damage to draw the locals' anger.Dofasco,Inc. ,a highly successful steel company in Ontario,tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding what projects to improve the local environment will be implemented.This annual community-wide meeting indicates that Dofasco has which type of orientation?
A)societal marketing
B)sales
C)product
D)philanthropic

Question

Quizplus · Accepted Answer

Societal marketing orientation is the idea that an organization exists to not only satisfy customer wants and needs and meet organizational objectives,but also preserve individuals' and society's long-term best interests.

Most Companies Become Sensitized to Community Issues Only After They've