Shoppers at a supermarket can request Smart Partner cards.A percentage of the amount of money each shopper spends is given to a school the customer has chosen.What type of orientation has the store shown by instituting the Smart Partner program to help local schools?
A)societal marketing
B)supplier
C)sales
D)philanthropic

Question

Quizplus · Accepted Answer

Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals' and society's long-term best interests.

Shoppers at a Supermarket Can Request Smart Partner Cards