Kinko's copy shops use the equivalent of 10.5 square miles of forest to produce all of the paper needed by the corporation annually.While the company is committed to making a profit,it is also committed to preserving the environment.Recently,Kinko's wrote an environmental vision in which it committed the company to conserving natural resources.With this environmental vision,what type of orientation did Kinko's adopt?
A)societal marketing
B)sales
C)reciprocal exchange
D)production

Question

Quizplus · Accepted Answer

Societal marketing orientation is the idea that an organization exists to not only satisfy customer wants and needs and meet organizational objectives,but also preserve individuals' and society's long-term best interests.

Kinko's Copy Shops Use the Equivalent of 10