What is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits?
A)opportunity cost
B)marketing utility
C)market quality
D)customer value

Question

Quizplus · Accepted Answer

The relationship between benefits and the sacrifice necessary to obtain those benefits is what defines customer value. Customer value represents the total perceived benefits received by the customer in exchange for the total cost or sacrifice made to obtain those benefits. A and B are not applicable and C is not an established term in marketing.

What Is Defined as the Relationship Between Benefits and the Sacrifice