A portion of the automobile market loves taking long drives in the country in a convertible while their kids are babysat. What do we call this subgroup of individuals?
A)a market universe
B)a market segment
C)an aggregated market
D)a segmentation base

Question

Quizplus · Accepted Answer

This subgroup of individuals represents a distinct and identifiable group within the larger automobile market, based on their shared preferences and behavior. Therefore, they can be considered a market segment. Option A, C, and D, do not accurately describe this subgroup or its characteristics.

A Portion of the Automobile Market Loves Taking Long Drives