Which of the following best describes customer relationship management?
A)It involves linking all processes of a company from its customers through its suppliers.
B)It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.
C)It is used more by sales-oriented firms than market-oriented firms.
D)It is most extensively used by production-oriented firms.

Question

Quizplus · Accepted Answer

Customer relationship management involves linking all processes of a company from its customers through its suppliers, in order to create a positive experience and build long-term loyalty with customers. Option B is incorrect because convincing potential customers to buy, even if there is a mismatch, is not a key aspect of relationship management. Option C and D are incorrect because customer relationship management is used by both sales-oriented and market-oriented firms, as well as production-oriented firms.

Which of the Following Best Describes Customer Relationship Management