Shoppers at a supermarket can request Smart Partner cards. A percentage of the amount of money each shopper spends is given to a school the customer has chosen. How is the store using the Smart Partner cards?
A)as a part of its commitment selling
B)as a part of its transaction marketing
C)as a part of its retailer-customer synergy
D)as a part of its relationship marketing

Question

Quizplus · Accepted Answer

The Smart Partner cards program aims to build a long-term relationship with customers and create loyalty through the school donation feature. This is an example of relationship marketing, which aims to establish a personalized and long-term relationship with customers to retain their loyalty and repeat business.

Shoppers at a Supermarket Can Request Smart Partner Cards