Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing support. After flying a certain number of miles, the frequent-flyer program participant earns a free flight. What are airlines that use frequent-flyer programs practising?
A)one-to-one marketing
B)transaction marketing
C)transformational marketing
D)relationship marketing

Question

Quizplus · Accepted Answer

Airlines that use frequent-flyer programs are practising relationship marketing, as they aim to build long-term relationships with customers by offering rewards and incentives to encourage continued loyalty.

Frequent-Flyer Programs Are an Example of Financial Incentives to Customers