Adorn is a fashion brand that uses recycled materials to create its products. It produces eco-friendly dress materials, handbags, and other accessories from organic cotton, reused fabric pieces, and recycled plastic bottles. Adorn's policies clearly reflect its aim to protect the environment. What type of business orientation does Adorn have?
A)market orientation
B)sales orientation
C)production orientation
D)societal marketing orientation

Question

Quizplus · Accepted Answer

Adorn's focus on protecting the environment by using recycled materials and promoting eco-friendliness shows that it has a societal marketing orientation, which prioritizes both the needs of the consumers and the society as a whole.

Adorn Is a Fashion Brand That Uses Recycled Materials to Create