In 2016, McDonald's introduced a "Step-It." It is a fitness tracker for kids. What type of orientation is McDonald's trying to follow?
A)societal marketing orientation
B)sales orientation
C)reciprocal orientation
D)production orientation

Question

Quizplus · Accepted Answer

By introducing a fitness tracker for kids, McDonald's is showing that it cares about the health and well-being of its customers, particularly children. This indicates a societal marketing orientation, where the company is focused on not just making a profit, but also making a positive impact on society.

In 2016, McDonald's Introduced a "Step-It