Surj went to Second Cup and ordered a vanilla latte on a Monday. He ordered the same drink from the same barista every day. A week later the barista, Jane, asked him if he would like his "usual." What this an example of?
A)commitment selling
B)relationship marketing
C)transactional marketing
D)market engineering

Question

Quizplus · Accepted Answer

This is an example of relationship marketing, where the business focuses on building long-term relationships with customers by creating personalized experiences based on their preferences and needs. Jane remembered Surj's drink order and used this information to create a personalized experience for him, which is a key aspect of relationship marketing.

Surj Went to Second Cup and Ordered a Vanilla Latte