The computer market can be divided in to laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users who will use each of these types of devices. What is this process of dividing markets called?
A)perceptual mapping
B)positioning
C)micromarketing
D)market segmentation

Question

Quizplus · Accepted Answer

The process of dividing markets into smaller groups based on characteristics such as demographics, behavior, or needs is called market segmentation.

The Computer Market Can Be Divided in to Laptops, Personal