Which of the following best describes customer relationship management?
A)It involves targeting the average customer or everybody.
B)It involves establishing and tracking customer interactions with the company.
C)It considers all customers as one large group that should be targeted with a single promotional strategy.
D)It is used by sales-oriented firms to convince customers to buy their products.

Question

Quizplus · Accepted Answer

Customer relationship management involves establishing and tracking customer interactions with the company to improve customer satisfaction and loyalty. It is not about targeting the average customer or everybody, or viewing all customers as one large group with a single promotional strategy. While it may be used by sales-oriented firms, its purpose extends beyond simply convincing customers to buy products.

Which of the Following Best Describes Customer Relationship Management