Some market-oriented firms give employees expanded authority to solve customer problems on the spot. What is the firm's aim in doing this?
A)relationship selling
B)deregulation
C)customer satisfaction
D)commissioning

Question

Quizplus · Accepted Answer

The firm's aim in giving employees expanded authority to solve customer problems on the spot is to enhance customer satisfaction. This reflects a market-oriented strategy, where the focus is on meeting the needs of customers and delivering value to them through personalized service and attention. By empowering employees to resolve customer issues quickly and effectively, firms can create a positive customer experience, build loyalty and ultimately improve profitability. Relationship selling and commissioning are related to sales and incentives, while deregulation refers to the removal of government regulations.

Some Market-Oriented Firms Give Employees Expanded Authority to Solve Customer