After Hearing His Company Criticized for Aggressive Selling,the CEO of a Company

After hearing his company criticized for aggressive selling,the CEO of a company that manufactures products used to care for horses has determined that his company needs to adhere to the marketing concept and implement a market-oriented strategy.Which of the following is the first action the company should take in order to achieve this goal?

A) reorganize the company and make marketing its most important department
B) hire new salespeople to find new customers for its horse care products
C) expand the advertising budget to make potential customers more aware of its products and how they benefit horses
D) create cross-functional teams and instruct them to focus on creating greater customer value