Which of the following is the most accurate description of the external environment?

Question

Quizplus · Accepted Answer

The external environment includes factors that are beyond the control of marketing managers, such as the economy, competition, and social trends. Therefore, it cannot be controlled in the same manner as the internal marketing mix. However, marketing managers can influence the external environment through their marketing strategies. The external environment changes rapidly and dynamically over time, so marketing managers must continually monitor it to stay competitive and adapt to new trends and challenges.

Which of the Following Is the Most Accurate Description of the External