Coolsavings.com is one of the largest online distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting trends is difficult.Which trends are most important for a company to understand and extremely difficult to forecast?

Question

Quizplus · Accepted Answer

Managers have the least amount of information available about social trends.