As Technology Continues to Offer More Methods for Shopping on the Internet,manufacturers

As technology continues to offer more methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,manufacturers and retailers cannot intelligently plan for the future unless marketing managers understand which of the following?

A) their competitive advantage
B) the lastest technological innovations
C) how consumers are assimilating new technology
D) changing social attitudes toward shopping