In Asia,Procter & Gamble (P&G)discovered consumers like to experiment with different brands of shampoos,so most shoppers shy away from the family-size bottles so popular with Americans.Now,most of the shampoo the company sells in the Far East is packaged in single-use sachets.Which factors did P&G respond to when it changed its Asian packaging?

Question

Quizplus · Accepted Answer

P&G responded to social factors, as they adapted their packaging to align with the consumer behavior and preferences in Asia, where shoppers prefer experimenting with different brands and thus favor smaller, single-use sachets over larger family-size bottles.

In Asia,Procter & Gamble (P&G)discovered Consumers Like to Experiment with Different