Anderson owns three dogs,loves to cook,is a member of a city arts commission,enjoys talk radio,likes to ride motorcycles,and is a rodeo competitor.All of these diverse needs and interests influence his choices of the goods and services he buys.What does Anderson have?
A) a component lifestyle
B) a demographically oriented lifestyle
C) a multicultural orientation
D) a fragmented-market orientation
Correct Answer:
Verified
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