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One of the Divisions of Procter & Gamble (P&G)manufactures and Markets

Question 35

Multiple Choice

One of the divisions of Procter & Gamble (P&G) manufactures and markets health and beauty aids.It handles products such Olay lotions and Old Spice fragrances.This part of the business has its own accounting,engineering,manufacturing,and marketing departments,separate from the rest of the organization.This division also has its own mission statement,target markets,and planning committees.What would this segment of P&G be termed?


A) a product market niche
B) a diversified division
C) a heterogeneous element
D) a strategic business unit

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