Which of the following is defined as a statement of what is to be accomplished through marketing activities?

Question

Quizplus · Accepted Answer

A marketing objective is a statement of what a company aims to achieve through its marketing efforts. It is typically specific, measurable, and time-bound, and serves as a guidepost for the development and implementation of a marketing strategy. A mission statement describes the overall purpose and values of a company, while a business plan outlines the company's goals and strategies across all functions, not just marketing. "Goal-driven directive" is not a commonly used term in marketing.

Which of the Following Is Defined as a Statement of What