There are many different kinds of cheese. According to its ads, only Jarlsberg Lite has 50 percent less fat, 60 percent less cholesterol, and 100 percent of the taste of other kinds of cheese. What does this advertising statement describe?
A) Jarlsberg Lite's strategic edge
B) Jarlsberg Lite's competitive advantage
C) Jarlsberg Lite's tactical strength
D) Jarlsberg Lite's marketing mix
Correct Answer:
Verified
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