Shortly after the start of the new century,Wrigley,the largest chewing gum manufacturer in the world,bid $12 billion for Hershey,the chocolate company.Wrigley was unable to acquire Hershey,but its acquisition would have expanded Wrigley's product lines to include many forms of baking and eating chocolate.Since Wrigley did not produce any chocolate at the time of the takeover bid,what would this acquisition have been an example of?

Question

Quizplus · Accepted Answer

Wrigley,which makes chewing gum,would also be making chocolate,a completely different product.Also,the market for chocolate differs significantly from the market for chewing gum.

Shortly After the Start of the New Century,Wrigley,the Largest Chewing