Which of the following is a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate?

Question

Quizplus · Accepted Answer

The portfolio matrix, also known as the Boston Consulting Group (BCG) matrix, is a tool used to allocate resources among different products or strategic business units based on their relative market share (horizontal axis) and market growth rate (vertical axis). The matrix identifies four categories: stars, cash cows, question marks, and dogs, each requiring a different resource allocation strategy. The other options, market audit, experience development, and market development analysis, are not specifically related to resource allocation in this context.

Which of the Following Is a Tool for Allocating Resources