Chapman's introduction of Yogurt plus frozen yogurt for a health-conscious market has most directly affected which element of the company's marketing mix?

Question

Quizplus · Accepted Answer

Introducing Yogurt plus frozen yogurt for a health-conscious market is a product-related decision. Chapman's has modified its product offering to attract health-conscious consumers. This affects the product element of the company's marketing mix.

Chapman's Introduction of Yogurt Plus Frozen Yogurt for a Health-Conscious