Argosy Arts Institute is a small private college with declining enrolment. It has put together a committee to put into action marketing plans that were developed by a consulting company. The goal of the committee is to increase enrolments at the college and attract donations. What is the committee involved in?

Question

Quizplus · Accepted Answer

The committee is involved in implementation, which means putting the marketing plans into action to achieve the goal of increasing enrolment and attracting donations. None of the other options are applicable, as there is no mention of product planning, mechanistic organization, or strategic diversification in the given scenario.

Argosy Arts Institute Is a Small Private College with Declining