Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2007 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamoured with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.The marketing program,which Delta designed to develop new products to appeal to homeowners,is an example of which of the following?

Question

Quizplus · Accepted Answer

The marketing program that Delta Faucet Company designed to develop new products to appeal to homeowners is an example of strategic planning, which involves analyzing the company's strengths and weaknesses, the external environment, and developing a plan of action to achieve the company's objectives. This program shows how Delta Faucet Company uses its resources, capabilities, and competitive advantages to meet the changing needs and preferences of its target consumers.

Masco Is the Name of a Well-Recognized Company in the Construction