What would an international company need to engage in to develop a way to compare its actual marketing results with planned results?

Question

Quizplus · Accepted Answer

In order to compare actual marketing results with planned results, an international company would need to engage in control. Control includes monitoring and adjusting marketing activities to ensure they are on track to meet planned results. It involves analyzing data on consumer behavior, sales figures, and other relevant metrics to measure the success of marketing efforts and make necessary changes to improve results.

What Would an International Company Need to Engage in to Develop