Kenneth Orton has just finished implementing his marketing plan. He must now check the extent to which his objectives have been achieved. Which process is this part of?

Question

Quizplus · Accepted Answer

Checking the extent to which the objectives have been achieved is part of the evaluation process. Control refers to monitoring progress and making adjustments during implementation, heuristic measurement is a problem-solving approach, and implementation refers to the actual carrying out of the marketing plan.

Kenneth Orton Has Just Finished Implementing His Marketing Plan