Scenario 3-7 Patricia Curtis Has Been Running the Ferrets First Rescue and Rescue

Scenario 3-7
Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996. FFRS is in the business of ferret pickup and rescue, as well as ferret boarding and training, and education for ferret owners. Curtis would like to expand her operations, and has been asked to write a marketing plan in order to apply for a bank loan. She knows she can better serve ferrets and ferret owners if she can expand her target audience to schools, animal control officers at city facilities, and pet stores. To do this, she must increase marketing communications.
-Refer to the scenario. Curtis should know effective strategic planning for the Ferrets First Rescue and Shelter requires which of the following?

A) continual attention by all layers of management
B) sound planning based on numbers
C) an abundance of financial resources
D) marketing information systems