A manufacturer of an all-natural fruit and veggie bar targeted to people who want nutritious snacks has asked for marketing research to explain the reasons for the recent failure of its Apple-Broccoli bar.How is this type of research described?
A)as descriptive
B)as predictive
C)as diagnostic
D)as normative

Question

Quizplus · Accepted Answer

One of the roles of marketing research is to be diagnostic and to explain what happened.

A Manufacturer of an All-Natural Fruit and Veggie Bar Targeted