The marketing research problem is best described by which of the following?
A)It is information oriented.
B)It involves determining what resources will be used in research efforts.
C)It is action driven.
D)It does not rely on managerial experience.

Question

Quizplus · Accepted Answer

The marketing research problem is information oriented, meaning it is focused on gathering information and data to answer a specific research question or problem. While resources may need to be determined and action may be taken based on the findings, these are not the primary focus of the research problem. Managerial experience may be useful in developing the research problem, but it is not the defining characteristic of the problem itself.

The Marketing Research Problem Is Best Described by Which of the Following