Managers must combine specific pieces of information needed to identify the marketing research problem.To provide insightful decision-making information best describes which of the following?.
A)company-correlated goal
B)autonomous task
C)dichotomous goal
D)marketing research objective

Question

Quizplus · Accepted Answer

The marketing research objective is the specific goal that the research is designed to achieve, providing insightful decision-making information. A company-correlated goal refers to a broader organizational objective, whereas autonomous task and dichotomous goal do not capture the essence of combining information to identify a marketing research problem.

Managers Must Combine Specific Pieces of Information Needed to Identify