Dryel is a Procter & Gamble product that allows consumers to dry-clean their clothes in a dryer. Before launching the product, P&G researchers visited consumers' homes and watched as people sorted laundry, creating piles of darks, whites, delicates, and items that would go to the dry cleaner because the people were unsure how to clean them. What type of research was this?
A)observation
B)mall intercept
C)visualization
D)experiment

Question

Quizplus · Accepted Answer

This was an observation study where P&G researchers visited consumers' homes and observed their laundry sorting behavior to understand their needs and challenges.

Dryel Is a Procter & Gamble Product That Allows Consumers