Which of the following specialize in arranging interviews for data collection on a subcontract basis,and conduct focus groups,mall intercepts,retail audits,and other data-collection services?
A)research diagnostic firms
B)field service firms
C)marketing information organization companies
D)decision support companies

Question

Quizplus · Accepted Answer

Field service firms specialize in arranging interviews for data collection on a subcontract basis and conducting focus groups, mall intercepts, retail audits, and other data-collection services. Research diagnostic firms may conduct research studies but do not necessarily specialize in arranging interviews or data collection services. Marketing information organization companies provide market research and data analysis services but not necessarily the actual data collection. Decision support companies provide software and analytical tools to help businesses make decisions and may not be involved in data collection at all.

Which of the Following Specialize in Arranging Interviews for Data