A regional supermarket chain gathers monthly information from the same consumers.It continuously monitors the in-store promotions the consumers are exposed to and records their purchases.It uses the mail to send different promotions to different areas,and consumers complete diaries recording grocery purchases in return for a small fee.What is this an example of?
A)the use of a people meter
B)a scanner-based research system
C)an EDI study
D)a CLT interview

Question

Quizplus · Accepted Answer

Scanner-based research systems gather information over time from a single panel of respondents using UPC scanner information gathered over a period of time.This is an attempt to develop an accurate picture of the direct causal relationship between marketing efforts and actual sales.

A Regional Supermarket Chain Gathers Monthly Information from the Same