Which of the following gathers its information from one group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and what is subsequently purchased?
A)one-way mirror observation study
B)television meter investigation
C)laser scanner experiment
D)scanner-based research system

Question

Quizplus · Accepted Answer

Scanner-based research system gathers information by continuously monitoring the advertising, promotion, and pricing that respondents are exposed to and what they subsequently purchase. This is done by scanning barcodes at the point of purchase. One-way mirror observation study is a qualitative research method that observes behavior in a controlled environment. Television meter investigation measures television viewership. Laser scanner experiments are conducted in controlled laboratory environments to measure human response to stimuli.

Which of the Following Gathers Its Information from One Group