Marketers often study the processes used and the factors that influence the consumer when making purchase decisions.What are these processes and factors called?
A)psychographics
B)business buying behaviour
C)consumerism
D)consumer behaviour

Question

Quizplus · Accepted Answer

The processes used and the factors that influence the consumer when making purchase decisions are called consumer behaviour. Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers. Business buying behaviour is a similar concept but focuses on the decision-making processes used by organizations when purchasing goods and services. Consumerism is the movement to protect and promote the rights and interests of consumers. None of these terms fully encompass the processes and factors that influence consumers' purchase decisions, so D is the best choice.

Marketers Often Study the Processes Used and the Factors That