What are the steps of the consumer decision-making process in order?
A)need recognition,alternative aggregation,re-evaluation,purchase decision,postpurchase behaviour.
B)need positioning,stimulus response reactions,evaluation of alternatives,purchase decision,postpurchase behaviour.
C)need positioning,alternative aggregation and divestment,purchase decision,postpurchase evaluation.
D)need recognition,information search,evaluation of alternatives,purchase,and postpurchase evaluation.

Question

Quizplus · Accepted Answer

The correct sequence of steps in the consumer decision-making process is: need recognition, information search, evaluation of alternatives, purchase decision, and postpurchase evaluation. Option A is incorrect as it includes "alternative aggregation" and "re-evaluation," which are not part of the decision-making process. Option B is incorrect as it includes "need positioning" and "stimulus response reactions," which are not part of the traditional decision-making model. Option C is incorrect as it includes "divestment," which is not relevant to the decision-making process.

What Are the Steps of the Consumer Decision-Making Process in Order