After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This occurs during which part of the consumer decision-making process?
A)evaluation of alternatives
B)information search
C)cognitive dissonance
D)consideration stage

Question

Quizplus · Accepted Answer

The process described in the question (clarifying options and generating an evoked set of brands) falls under the information search stage of the consumer decision-making process. Therefore, the best choice is B) information search.

After a Need or Want Is Recognized,a Consumer May Be