Leah and Jackson Tidwell are thinking about buying a hybrid car,such as the Toyota Prius.They will need to evaluate such product attributes as size of engine,riding space,ease of maintenance,and costs as well as their own feelings about environmental protection before making the purchase.What will the purchase of this type of car will most likely involve?
A)high-involvement decision making
B)low-involvement decision making
C)extensive decision making
D)limited decision making

Question

Quizplus · Accepted Answer

Customers practise extensive decision making when purchasing an unfamiliar or infrequently used product.

Leah and Jackson Tidwell Are Thinking About Buying a Hybrid