What is characterized by low involvement,a short time frame,an internal-only information search,and low costs?
A)limited decision making
B)routine response behaviour
C)emotional buying
D)intensive decision making

Question

Quizplus · Accepted Answer

Routine response behavior is characterized by low involvement, a short time frame, an internal-only information search, and low costs. It is commonly used for frequently purchased, low-cost items where consumers have already established a preference or habit. Limited decision making involves a moderate level of involvement, a limited search for information, and some evaluation of alternatives. Emotional buying is a type of decision making that is characterized by high involvement and significant emotional factors. Intensive decision making involves a high level of involvement, a long time frame, an extensive information search, and high costs.

What Is Characterized by Low Involvement,a Short Time Frame,an Internal-Only