Which of the following factors does NOT directly influence consumers' level of involvement in the purchase process?
A)consumer's level of education
B)previous experience with the product
C)buyers interest in the category
D)social visibility of the purchased item

Question

Quizplus · Accepted Answer

A consumer's level of education does not directly influence their level of involvement in the purchase process, whereas previous experience, interest in the category, and social visibility can directly affect involvement.

Which of the Following Factors Does NOT Directly Influence Consumers