When Avril went to purchase a birthday card for her new boyfriend,she went to three stores and spent four hours reading over 500 cards before selecting the perfect one.Why is this card (which cost $3.25)properly designated a high-involvement product?
A)brand loyalty
B)situational factors
C)financial risk
D)cognitive dissonance

Question

Quizplus · Accepted Answer

Because of the situational factors (high emotional risk),this low-cost card is a high-involvement item in this case.

When Avril Went to Purchase a Birthday Card for Her