Which of the following statements best describes reference groups?
A)Reference groups stimulate, but do not constrain, consumption behaviour.
B)Reference groups have strong influence on all brands and product purchases.
C)A person can belong to only one reference group.
D)Reference groups serve as information sources and influence perceptions.

Question

Quizplus · Accepted Answer

Reference groups serve as information sources and influence perceptions. They are groups that individuals compare themselves to and often emulate in terms of behavior and values. They can be formal (such as a professional association) or informal (such as a group of friends or family). While they do have an influence on consumption behavior, they can also constrain it based on the norms and expectations of the group. A person can belong to multiple reference groups depending on the context and situation.

Which of the Following Statements Best Describes Reference Groups