Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they are serving women's needs by carrying jogging bras and biking shorts and otherwise assuming women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.One of the problems in the past with women's athletic wear was that the clothing was not designed to fit female anatomy.Women would buy the clothing needed to enjoy a sport and learn about its inadequacies after they had worn the item for a while.What did many women in the past experience?

Question

Quizplus · Accepted Answer

Many women experienced cognitive dissonance, which occurs when there is a conflict between expectations and reality, leading to discomfort. In this case, women expected the athletic wear to fit well and perform adequately, but experienced dissatisfaction after using the products.

Between 1987 and 2000,the Market for Women's Athletic Wear Increased