Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they are serving women's needs by carrying jogging bras and biking shorts and otherwise assuming women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.What is the enduring belief that it is a person's responsibility to take good care of his or her body and engage in regular exercise to ensure its well-being an example of?
A) a perceptual dilemma
B) a value
C) a marketing-information source
D) a cognitive attitude
Correct Answer:
Verified
Q2: Once an individual's evoked set has been
Q5: Opinion leaders are often the first to
Q7: A stimulus is a unit of input
Q104: The purchase of products like soft drinks,
Q120: There are several tools marketing managers can
Q130: Between 1987 and 2000,the market for women's
Q131: Between 1987 and 2000,the market for women's
Q132: Between 1987 and 2000,the market for women's
Q133: Between 1987 and 2000,the market for women's
Q148: Unlike some other countries,Canada does not have
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents