Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they are serving women's needs by carrying jogging bras and biking shorts and otherwise assuming women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.Andrea has decided she will buy either a Nike or a Reebok bra because these brands are designed to offer the greatest support for women athletes.These two brands would be classified as which of the following ?

Question

Quizplus · Accepted Answer

Nike and Reebok bras are part of the evoked set because they have been specifically named by Andrea as brands she is considering purchasing. The evoked set refers to a group of brands or products that a customer thinks about when making a purchasing decision. The other options (cognitive choices, comparative set, and choice criteria) do not accurately describe the classification of these brands.

Between 1987 and 2000,the Market for Women's Athletic Wear Increased